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As Lead Service Designer, I’m helping bring a cohesive user experience to the online and offline journey for our whole user base.

Distributed Futures

In this podcast we interview interesting people who are doing new things that may give us some insight into the future.

Experience Matters

I co-founded Experience Matters at 21 with Mahnaz Yusaf to bring Design Thinking into everyday interactions.



I worked on public sector digital transformation projects across the UK.

Department for Works and Pensions (DWP)

I worked in the Fraud, Error and Debt team as one of 5 Service Designers across the whole organisation working towards shifting the culture and ways of working in central government.


I was the Community Manager and Service Designer leading the InnovateUK’s Smart Cities Demonstrator Project in Manchester, as well as understanding the relationship between technology, art and science.

Dotforge – Tech4Good Accelerator

As Programme Manager I designed the programme for social entrepreneurs to help make their businesses a success.


I ran a tech co-working space in Manchester to help build. support and grow a community.

Other Stuff.

Awards & Recognition.

Huxley Summit New Voices programme 2019

Common Purpose United Diaspora Alumni

Rising Star 2019 – WeAreTheCity

Top 100 Asians Stars in UK Tech 2019

Young Digital Leader 2018 – Digital Leaders

Department for International Trade: Northern Female Founders Tech Mission to Atlanta 2017

Northern Voices 2017

Top 50 Future List 2016 – Northern Power Women’s Awards

British Council Tech and Arts Mission to Pakistan 2016


Community Key Performance Indicators – Co-Author

Future of the Corporation – Advisor

The Times On Sunday Rising Stars

OneTeamGov Podcast Guest


Advisory Board – Big Youth Group

Northern Power Women Awards Judge

Regional Ambassador – Holocaust Educational Trust (HET)



Co-Founder SheSaysMCR

Founder Northern Collective: Women in Public Spaces

Looking for my portfolio? Get in touch.