As Lead Service Designer, I’m helping bring a cohesive user experience to the online and offline journey for our whole user base.

Experience Matters

I co-founded Experience Matters at 21 with Mahnaz Yusaf to bring Design Thinking into everyday interactions.



I worked on public sector digital transformation projects across the UK.

Department for Works and Pensions (DWP)

I worked in the Fraud, Error and Debt team as one of 5 Service Designers across the whole organisation working towards shifting the culture and ways of working in central government.


I was the Community Manager and Service Designer leading the InnovateUK’s Smart Cities Demonstrator Project in Manchester, as well as understanding the relationship between technology, art and science.

Dotforge – Tech4Good Accelerator

As Programme Manager I designed the programme for social entrepreneurs to help make their businesses a success.


I ran a tech co-working space in Manchester to help build. support and grow a community.

Other Stuff.

Awards & Recognition.

Huxley Summit New Voices programme 2019

Common Purpose United Diaspora Alumni

Rising Star 2019 – WeAreTheCity

Top 100 Asians Stars in UK Tech 2019

Young Digital Leader 2018 – Digital Leaders

Department for International Trade: Northern Female Founders Tech Mission to Atlanta 2017

Northern Voices 2017

Top 50 Future List 2016 – Northern Power Women’s Awards

British Council Tech and Arts Mission to Pakistan 2016


Community Key Performance Indicators – Co-Author

Future of the Corporation – Advisor

The Times On Sunday Rising Stars


Advisory Board – Big Youth Group

Northern Power Women Awards Judge

Regional Ambassador – Holocaust Educational Trust (HET)



Co-Founder SheSaysMCR

Founder Northern Collective: Women in Public Spaces

Looking for my portfolio? Get in touch.